Paying attention is a competitive advantage.
Recently there was a voiceover job posted on LinkedIn. When I looked at it, it had over 200 applicants.
But, when I looked more closely at the job description, it specifically says to record a short audition script and email it to a provided address. Not to apply via LinkedIn.
So, that’s over 200 people spending their effort on creating a competitive advantage for those that could read the instructions.