“So, you just talk into a microphone, right?”
Me: “Er, no.”
I take your copy and make it sound like I’m speaking naturally…and that I’m, most importantly, interested in the topic. This also involves learning to pronounce the name of your company, product, person I’m speaking about, or anything else in the script that is counterintuitive.
Side note: Medical and pharmaceutical scripts are written in an entirely different language that is, at best, tangential to English. I might have sprained my tongue a few times trying to pronounce various medicines…
Do I ever get it wrong? You betcha.
I mispronounce words occasionally, but at least I sound interested in what I’m mispronouncing!
And I’ll always go back and fix it….