Start With a Good Script

Your voiceover script should be a tool to help the voiceover talent deliver your message.

A confusing script will turn the talent from an actor into a reader because the talent is fighting to understand the script.

If the talent is fighting to understand the script, and gives an unengaged performance, the audience will wander elsewhere.

An unengaged audience will sleep on your message.

And it all starts with a good script.