Targeting the right people is…important.
The other day I got an email promoting a book. Yay! I love books!
But, it was from a name I did not immediately recognize…
Huh? Now, I was confused.
There was no method of opting out…
Searching for his name in my email, I realized I met the author once when I was interviewing for a job at his company nine years ago….
And the topic, shall we say…was not quite relevant to me…
I’m guessing the author sent the email out to every email address he’s ever interacted with…and that I may not be the only one who marked it as spam.