Creativity is not just imagining possibilities; you also have to conduct experiments to find out what works and doesn’t work.
For instance, I might approach an audition script imagining a few different scenarios, and bringing a different energy to each.
But...before I send it to the client, I have to figure out which of those experiments to throw out. Narrating a corporate explainer video as a cartoon character with a funny voice is not going to get me the gig...
...but it is fun to try it out if I'm having trouble getting into a script!