Every time I try clever marketing copy, I think I’ve nailed it, but I’m met with crickets.
Clever marketing doesn’t tell clients what I do.
Clever marketing doesn’t tell clients how I can help them.
Clever marketing annoys clients by making them have to work to understand what I’m trying to say.
Clever marketing confuses clients who will then find someone who is clear about what they do.
Lesson: write clearly, communicate what you do, and let clients know how you can help them.