Be Clear About What You Do

If I described what I do like this:

“With best-in-class vocal modulation, and the ability to transform printed material into actionable speech, I vocalize sound vibrations into a unique auditory experience for your business, helping you better connect with customers…”

Would you know what it is I do? Or would you be confused? If you’re confused, that’s on me for not explaining that I’m a voice actor who specializes in bringing personality to corporate voiceover.

Now look at how it is you would explain what you do, or what your company does. Is it clear, or is it filled with corporate buzzwords?