An Email Communication Lesson

My second grader plays soccer. Due to COVID the local league cancelled its spring 2020 season. I deleted the emails from the league about fall registration because we did not plan to have her play. She mentioned wanting to play this spring, but I had not received any emails from the league about spring registration. It turns out that we missed the deadline, so I had to sign her up for a wait list and pay a $30 late fee. I also had to create a new account in their system for her.


I emailed the league to ask about this, and their response was that they migrated to a new registration system last fall and sent out multiple emails about it then…when my daughter had no plans to play. Seriously?


There are a few email communication lessons here:


  • Don’t assume your email will be read.
  • Your audience will not act on information that is not relevant and timely.
  • No one remembers an email from six months ago.
  • Your audience won’t do all the work for you to stay in touch.

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