Every morning brings a fresh headache: somewhere between 30 – 50 new emails. They come from a variety of sources: places where I might have bought something, communications I’ve signed up for in order to join a giveaway, non-profits where I’ve given money, webinar signups, newsletters I might be interested in.
I’ve arranged my email inbox between “news” and “Noise.” I hang on to anything marked “news” until I have to time to get around to reading it. “Noise” frequently gets deleted without reading. I could just unsubscribe from the “noise,” but every now and then a “noise” email is something I need.
All our online activity is a transaction for our attention. As a person in business for myself, I need clients and potential clients to be receptive to the message that I can deliver what they need. It’s a question I think about every time I reach out: am I providing “news” or “noise?”
How do you distinguish between “news” and “noise” in your in-box?