Today, I started reading the Trader Joe’s flyer aloud just to hear my own approach to the copy. This is how you know you are in the right profession: when what you are doing inspires your
passion. This is why I am in voiceover.
Now, I know that Trader Joe’s is out to get a certain market demographic into its stores, but I was focused on the sound of the voice and what would a person reading that copy want you to know and discover.
In a lifetime past, I worked for a variety of technology companies (a useful skill to have when voicing online demos or training). To stay in that path would have been taking the easy route. I’m not saying that tech sales is ever easy, but I had enough experience that I could keep finding jobs. At that point it becomes routine: you know the drill, go find a company to work for, put in my time, go home and collect a paycheck.
I learned a lot of valuable lessons going the easy route. In sales, I learned about persistence. I learned that being responsible for your children sometimes makes bosses question your dedication. I learned that when you don’t fit in at an organization (which I did not in my last position) office politics can work against you.
The easy route makes it easier to get compensated for your work, but at some point the money doesn’t improve the life situation to the point where it is worth it. At this point I will highly recommend viewing this video on motivation from Daniel Pink.
So, what it comes down to is love. What do I love to do? I love to get in front of a microphone and discover the copy in front of me, while helping the person listening discover that copy as well.
When I worked in technology sales, my dream was never to be a technology salesperson. Now that I am doing voiceover, my passion is ignited.